CLIENT:
The Academic Alliance Foundation (AAF) overcomes the burden of infectious diseases by building healthcare capacity and strengthening academic medical institutions in Africa.
PROBLEM:
AAF’s inaugural project was the Infectious Diseases Institute (IDI) at Makerere University in Kampala, Uganda and the foundation needed a flexible, cost effective way to fund raise in very different spaces including Sub Saharan Africa, North America and Europe.
SOLUTION:
We used a two color solution, to be both cost effective and not seem too fancy, and then created a custom pocket folder that could hold a DVD (that Pfizer produced for them) or also fit a brochure and custom note card with more information about donating to the program. And YES, we said DVD, it was 2003.